Responsible Tourism Policy
Highway Tours is a small tour and travel company providing the
ultimate holiday service to Ethiopia's historic, cultural,
nature, and wildlife destinations.
It is comprised of experienced operators and
technical staff who provide a quality service and travel
Our services are characterized by courtesy,
care, and above all an utmost enjoyment of our esteemed
We have the commitment and combined knowledge
of Ethiopia's diverse attractions that make us an ideal choice
to turn any travelers dream vacation into a reality.
Our purpose is to provide high quality tour and
reservation management with superior customer service at an
As we do business, we mainly focus on the communities and their
respective environment. We believe that our sustenance and the
tourism industry itself is quiet attached with the well being
of the community and the environment.
Through our policies we strive to put in place
practices that will enable and support the poor to improve
their lives and assist them to overcome poverty and to preserve
their environment for future generations.
We act responsibly and strive for excellence.
We believe in character, competence, commitment and creativity.
We work hard. We are happy, committed and caring.
will also work towards supporting the local communities to be
direct beneficiaries of the tourism industry.
To ensure this we hire mainly local guides.
Unless unavailable, we purchase products such as food, water,
soft papers, etc from local shops. We also advise travellers to
do the same if they shop by themselves.
In addition we contribute and participate in
local initiatives and community works aiming to improve their
livelihoods which would have an impact on the individual,
family, or at a community level.
From our bookings we make contributions to the
charity works and projects of mainly three faith based aid
projects. They are charities/humanitarian projects implemented
in different parts of Ethiopia aiming to support and
rehabilitate the poor and to give care for children.
One is True Light Humanitarian and Children
Care Program. This is a registered organization to which we
have contributed teaching aids, exercise books and learning
materials for the children in their care.
Another project is Siloam Pool Apostolic
Mission Centre. Also a registered organization that works to
improve the lives of the poor as well as on prevention of
HIV/Aids in Addis and rural communities. We support and
providing financial and in-kind contributions for their
We advise travellers to support local business,
and encourage skills by shopping at local markets and buying
They could also support the communities in
different ways like in sponsoring child/children, providing
voluntary services on teaching skills, sharing useful ideas,
exchanging culture, adoptions, child support, in providing them
some useful gifts like books and learning materials.
For visitors who would like to support
children, we will create the conditions necessary for them and
their support to reach those in-need.
We will suggest a number of projects that are
undertaken by different NGOs - non government organizations),
CBOs - community based organizations, and FBOs - faith based
organizations. We will make this on our itineraries and
personal or group consultations.
Visitors could experience their dream of
supporting children as there are thousands of Ethiopian
children that are in-need of different support.
Visitors could make this possible in
participating in different programs of existing projects. They
could also start their own initiatives if they also have the
readiness and the capacity. The door is open for every
volunteer individual and organizations who would like to
sponsor children in-need and in the difficult circumstances in
In doing so we try to ensure that supporter
contributions are used to help the community who need it the
When visitors purchase products from the local
communities, their small or big amount of money goes a long way
in helping to support families and to change or improve their
life in Ethiopia where need is the greatest.
Also donations, grants, gifts, and project
funding allows those in-need or those project workers who are
directly involved to address the needs of the poor and to
realize their desired goal. Any kind of support is something
special whatever it is, small or big, made in-kind or in cash,
whether in group or individually.
We do our best to make sure that families are
served through any of the support that we or travellers are
involved in. We also do this through promoting our cause and
identifying the right projects or businesses that are ready for
it and benefited the most.
Please also see our travellers' code of
We are committed to see an
environment in the particular destinations free from toxic and
We also cooperate with any effort that would
lead to the reduction of environmental pollution, land
degradation, deforestation, water contamination, and other
We have been part of different campaigns such
as "2 TREES FOR 2000" a campaign to address Ethiopia's
environmental hazard caused by deforestation mainly sponsored
by the Millennium Secretariat.
The project offers a chance for every Ethiopian
to plant two trees through out the whole Ethiopian second
We sponsored people for 'Clean Campaigns' in
Addis Ababa and three towns. The campaigns have helped the
community to realize the importance of clean and green
The campaigns will continue as part of the
millennium celebrations which will continue throughout the
We also advise travellers to pay high attention
towards the reduction of negative impacts on the environment
and preservation of natural resources.
We advise travellers to try not to waste water
in hotels by letting taps and showers run unnecessarily. Also
to be sensitive to wildlife like on campfires, off-road
driving; and to try to avoid detergents, toothpaste, silver
foil, and anything which can have a poisoning effect on the
people and wildlife.
To also be aware of the danger of plastic bags
to the environment and proper placement of such stuffs to where
they could be recycled or completely destroyed.
Please also see our travellers' code of
Towards discharging our social
responsibility we help and encourage local communities for the
protection of biodiversity and cultural values; promote and
support indigenous knowledge which support the environment.
We also promote useful traditions and campaign
against harmful traditional practices; encourage and help
youngsters and mothers who beg on the street to join the work
We respect the local community and recognition
of their indigenous knowledge; identify natural and cultural
sacred sites and support the community for further
We make available visitors, staff and suppliers
the guidelines on our travellers’ code of conduct. It helps the
visitor as well as service suppliers and our guides on how to
interact with the local communities.
We also promote the good social and cultural
practices in different ways like in supporting the youth and
local efforts to preserve their cultural, social and religious
One is to include such places and activities on
our itineraries and to invite visitors. For instance we send
tourists to "Tiruneh and Friends" a group who obtained a
license to exhibit ancient household materials and an old aged
fire-proof roofed house in one of the ancient monastery "Ura
Kidane Mihiret" at Lake Tana.
Another project and local initiative that we
support at Lake Tana is "Entons Eyesus Monastery". We support
the monks' activities in providing gifts and financial
contributions to their initiatives towards preserving the
We at Highway Tours also support local based initiatives one of
which is a project named the True Light Humanitarian Project.
The project is implemented in Addis and rural areas and focuses
on Children, HIV/Aids, environmental protection, and other
It is managed by one of our staffs and it is
possible to contact the project office using our address.
We also advise travellers to value and respect
the societal, cultural, and religious values in the
destinations. See our travellers' code of